The TikTok Shop hook pack
52 opening lines, 15 caption templates and 10 video formats for TikTok Shop affiliates. Sorted by niche, ready to copy.
- 52 hooks
- 15 captions
- 10 formats
- 8 niches
About the pack
The first second of a TikTok decides whether anyone sees the product. This pack is the set of opening lines, captions and video formats we'd hand a new affiliate on day one.
It's built from what MakeBOF users actually make. Women's fashion and shoes get the most videos by a wide margin, so they get the most attention here. The two styles people pick most are a mirror try-on in a cozy bedroom (GirlyPop UGC) and a product on a store shelf (Store Showcase).
10 hooks to start with
One from each niche, plus the opener we use on our own videos. Swap {product} for a short product name.
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The opener that works for us You've seen these AI videos all over TikTok. Here's how they're made. For a how-I-make-these video on your own account.
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Women's fashion This {product} for fall >> The caption pattern GirlyPop users pick most often.
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Women's fashion She has no clue I found her exact outfit From the on-screen text of a reference video in our style library.
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Shoes These {product} go with everything in my closet
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Home & furniture The one piece that made this room feel finished
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Beauty & skincare What's on my vanity this week
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Bags & jewelry The bag that goes with every fall outfit
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Activewear Gym fit check: {product}
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Health & wellness Small things that make my mornings easier
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Fragrance POV: someone asks what you're wearing
Get the other 42 hooks, 15 captions and 10 formats
Leave your email and the whole pack opens on this page, with the PDF to keep.
- The opener that works for us
- Women's fashion: 6 hooks
- Shoes: 6 hooks
- Home & furniture: 6 hooks
- Beauty & skincare: 6 hooks
- Bags & jewelry: 6 hooks
- Activewear: 6 hooks
- Health & wellness: 6 hooks
- Fragrance: 6 hooks
- 15 caption templates and hashtag sets
- 10 short video formats
Where these come from
We looked at the videos MakeBOF users make. Women's fashion and shoes get the most, then home, beauty, and bags and jewelry. The most-used styles are a bedroom mirror try-on and a product on a store shelf, so most formats here are those or close to them.
Several lines follow the caption patterns our users pick most this season, like "this hoodie for fall >>" and "loafers / fall coded". The opener is the first line of our own walkthrough videos.
None of the hooks claim a result, a sale or a price. Keep it that way when you adapt them: TikTok Shop takes down videos with claims the listing can't back up.
Questions people ask
Is the hook pack free?
Yes. Ten hooks are on this page for everyone. Leave your email to see the rest and download the PDF.
Do I need a MakeBOF account to get it?
No. An email address is enough. If you already have an account, sign in and the whole pack is open.
Can I use these hooks on videos I film myself?
Yes. They work on any TikTok Shop video. The formats match MakeBOF's styles, so you can also make them from a product link without filming.