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Video style

Footwear UGC

Footwear UGC is the classic "look down at my new shoes" clip: filmed from above, feet on a wood floor, a cream rug or a driveway. It shows the shoe worn, from the angle the buyer would see it.

It's a simple shot, and it reads at a glance on a phone screen.

  • 2 credits a video
  • 252 videos made
  • 20 reference clips

Videos made with Footwear UGC

Each one was made on MakeBOF from the product's TikTok Shop listing photos. Tap to play.

Dr. Scholl's Chill Out Clogs
Naturalizer Carla Ballet Flat
NOBULL Women's Drive 2 White Pink
NOBULL Women's Drive 2 Camo

How it works

MakeBOF picks a feet-down reference for your pair, builds the opening frame from your photos and animates a short handheld clip with captions.

What's in the style

Footwear UGC picks from 20 reference clips, so videos in a batch don't all look the same. Here's what they cover.

Shot types

  • Standing POV
  • Crouched, close to the ground

Settings

  • Outdoor concrete driveway
  • Outdoor pebbled concrete
  • Cozy fall interior
  • Residential entryway wood floor
  • Cozy indoor carpet

Made for

  • Shoes
  • Casual shoes
  • Sneakers
  • Boots
  • Drinkware
  • Tech accessories

Tips for better Footwear UGC videos

  • Clogs, flats and running shoes all work. The shot is always from above, so a clear top view of the shoe helps.
  • Try it next to Aesthetic Shoes on the same product and see which one your audience prefers.

Good fit for: Shoes, Activewear.

Questions people ask

What angle are Footwear UGC videos filmed from?

From above, looking down at the feet, like a phone held at chest height.

Which products suit Footwear UGC?

Shoes of every kind, from clogs and ballet flats to running sneakers.

Make a Footwear UGC video of your product

Paste a TikTok Shop link and get your first videos free. No card needed.

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