Niche

Shoe videos for TikTok Shop

Shoes are one of the biggest affiliate niches on TikTok Shop, and one of the easiest to make videos for. Buyers want three things: the shape, the sole and how they look on feet.

MakeBOF has several shoe styles, from a feet-down POV to styled close-ups and a seasonal fall look, so one pair can get a few different videos.

769 shoe products on MakeBOF
1,407 videos made with public styles

Styles that suit shoes

The styles people finish the most shoe videos with, most used first.

Aesthetic ShoesClose, styled shoe shots on rugs, patios and car interiors. GirlyPop UGCMirror try-ons and fit checks in a cozy bedroom, with natural cuts. Footwear UGCFeet-down POV shots of the shoes being worn. Fall ShoesBoots and sneakers on leafy stone patios, made for autumn.

Example videos

Adidas Samba OG Women's Sneakers · GirlyPop UGC

Skechers On-the-GO Joy Slip-Ons · Aesthetic Shoes

Crocs Women's Loaferette Clogs · Aesthetic Shoes

Crocs Women's Two-Strap Sandals · Aesthetic Shoes

Crocs Classic Fleece Lined Clogs · Aesthetic Shoes

Dr. Scholl's Chill Out Clogs · Footwear UGC

Fast-selling shoe products this week

1
HEYDUDE Austin Edge Lounge Suede Shoes · $129.99

451sold / day
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2
Crocs Cafe Fuzzy Slippers Shoes · $77.99

393sold / day
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3
HEYDUDE Wendy Metallic Sparkle Shoes · $90.99

348sold / day
View

Ranked by units sold per day, measured between two checks of the same listing over the last 14 days. See all trending products.

Tips for shoe videos

Side and three-quarter photos give the most accurate shoe shapes.
Make one video per colorway. Buyers search by color.
Seasonal settings (fall patios, holiday rooms) give you a reason to post a best seller again.

Questions people ask

What's the best AI video style for shoes?

Footwear UGC for a worn, feet-down POV; Aesthetic Shoes for styled close-ups; Fall Shoes for boots and sneakers in autumn.

Can I make shoe videos without owning the shoes?

Yes. MakeBOF builds each video from the listing photos on TikTok Shop, so you don't need a sample.