Niche
Health & wellness videos for TikTok Shop
Supplements, gummies and wellness bundles are everyday products, so everyday settings suit them: a kitchen counter, a shelf, the start of a drive. The packaging carries the message.
Health claims are the most tightly policed part of TikTok Shop. Keep captions to what the listing itself says.
- 180 health & wellness products on MakeBOF
- 91 videos made with public styles
Styles that suit health & wellness
The styles people finish the most health & wellness videos with, most used first.
Fast-selling health & wellness products this week
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1
Bloom Strawberry Shortie Energy Drink4,709sold / dayView
Ranked by units sold per day, measured between two checks of the same listing over the last 14 days. See all trending products.
Tips for health & wellness videos
- MOF's driving opener makes an everyday product feel like part of someone's routine.
- Bundles and variety packs are worth a separate video from the single tub.
- Never add health claims in captions that aren't on the listing.
Questions people ask
What video style suits supplements on TikTok Shop?
MOF (a driving clip, then the product at home) and Store Showcase both suit everyday packaging.
Can I make claims about a supplement in my video?
Only what the brand's listing already says. TikTok removes videos with unsupported health claims.