Niche
Beauty & skincare videos for TikTok Shop
Beauty is crowded on TikTok Shop, so volume matters: the affiliates who do well post a lot of products and keep the ones that sell. Tubes, jars and compacts film well on a shelf or a vanity.
Skip claims in your captions that the product can't back up. TikTok reviews beauty claims closely.
- 626 beauty & skincare products on MakeBOF
- 417 videos made with public styles
Styles that suit beauty & skincare
The styles people finish the most beauty & skincare videos with, most used first.
Fast-selling beauty & skincare products this week
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1
medicube PDRN Gua Sha Cream2,763sold / dayView -
2
medicube NAD+ EGF Firming Serum2,441sold / dayView -
3
medicube NAD+ EGF Firming Balm2,005sold / dayView -
4
Beauty by Earth Self Tanner1,107sold / dayView -
5
tarte CC Tinted Serum1,038sold / dayView -
6
Dr.Melaxin Calcium Collagen Firming Balm780sold / dayView -
7
Volume Liberte Mascara L'Oreal Paris728sold / dayView -
8
Laneige Midnight Minis Mask Set688sold / dayView
Ranked by units sold per day, measured between two checks of the same listing over the last 14 days. See all trending products.
Tips for beauty & skincare videos
- Store Showcase is a cheap way to test many beauty products at 1 credit each.
- Use a photo where the brand name on the packaging is readable.
- Bundles and sets are worth their own video, separate from the single product.
Questions people ask
What's the best video style for skincare products?
Store Showcase for quick shelf shots and Trinkets for close-ups on a vanity.
Do AI beauty videos show the product being applied?
Not usually. The styles show the packaging. For application shots you'd still film yourself.